Privacy Statement – Thirona
1. Introduction
Thirona is committed to protecting the personal data and privacy rights of all visitors to our website (www.thirona.eu) and individuals who contact us for business purposes. This Privacy Statement explains how we collect, use, and protect personal data when you visit our website or interact with us.
Our website may contain links to other websites. This statement applies only to Thirona. If you visit other websites via links on our site, please consult their privacy policies.
2. Data Controller
Thirona B.V., located in the Netherlands, is the data controller for all personal data collected through www.thirona.eu. Thirona is responsible for determining how and why your personal data is processed and ensures full compliance with the EU General Data Protection Regulation (GDPR).
3. What Personal Data We Collect
a) When you contact us via our forms:
- Your full name
- Email address
- Company/Organization
- Subject of interest
- Message content
This data is securely stored for 1 month on dedicated servers hosted by Adwell (OVH France).
b) When you browse our website:
- Country
- Device type and browser
- IP address (anonymized for Google, full for Lead Forensics)
- Referrer URL
- On-site behavior
We collect this to improve user experience, measure performance, and assess visitor engagement.
4. Cookies and Tracking Technologies
We use CookieYes to manage user consent. Google Consent Mode ensures that tags adjust based on your consent preferences. Non-essential cookies only activate after explicit consent. You can change or withdraw consent anytime via the Cookie Settings.
a) Necessary Cookies (always active)
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-* | 11 months – 1 year | Stores consent for each cookie category. |
| CookieLawInfoConsent | 1 year | Records default state of consent banner. |
| viewed_cookie_policy | 11 months | Confirms user has seen the cookie notice. |
| _GRECAPTCHA | 5 months 27 days | Used by Google reCAPTCHA to prevent bots. |
| li_gc | 6 months | Set by LinkedIn for storing user consent regarding non-essential cookies. |
| wpEmojiSettingsSupports | session | Detects if the browser supports emojis in WordPress. |
| rc::a | Never Expires | Google reCAPTCHA to detect bots (persistent). |
| rc::c | session | Google reCAPTCHA to detect bots (session). |
b) Analytics Cookies (active consent only)
| Cookie | Duration | Description |
|---|---|---|
| _ga | 14 months | Google Analytics. Unique visitor ID. |
| _gat_UA-* | 1 minute | Limits request rate for GA. |
| _gid | 1 day | Tracks pageviews for Google Analytics. |
| _ga_* | 1 year 1 month 4 days | Google Analytics session/page data. |
| CLID | 1 year | Microsoft Clarity: tracks visit origin and pages visited. |
| SM | session | Microsoft Clarity domain sync. |
| MR | 7 days | Used by Bing for analytics. |
| _clck | 1 year | Microsoft Clarity ID for user session linking. |
| _clsk | 1 day | Clarity session tracking for all pageviews. |
c) Advertisement Cookies (active consent only)
| Cookie | Duration | Description |
|---|---|---|
| VISITOR_INFO1_LIVE | 5 months 27 days | Detects YouTube player capabilities. |
| YSC | Session | Tracks YouTube views. |
| yt-remote-connected-devices | Persistent | Saves video preferences for embedded YouTube videos. |
| yt-remote-device-id | Persistent | Stores YouTube device preferences. |
| _lfuuid | 10 years | Set by Lead Forensics to identify B2B visitors via IP. |
| tuid | 1 year | Set by usbrowserspeed.com for marketing insights. |
| bcookie | 1 year | LinkedIn browser ID and ad tracking. |
| MUID | 1 year 24 days | Bing: cross-site unique visitor ID for ads. |
| ANONCHK | 10 minutes | Bing: ad click session tracking. |
d) Functional Cookies
| Cookie | Duration | Description |
|---|---|---|
| lidc | 1 day | LinkedIn datacenter selection. |
e) Performance Cookies
| Cookie | Duration | Description |
|---|---|---|
| SRM_B | 1 year 24 days | Microsoft Advertising performance ID. |
5. Data Storage and Retention
- Contact form: 1 month (OVH)
- Google Analytics: 14 months
- Lead Forensics: per their DPA
- Aggregated data: indefinitely
6. Data Security
We use encryption, access control, and secure hosting to protect all personal data collected.
7. Data Sharing
We do not rent or sell data. We only share with processors under signed Data Processing Agreements (DPAs), as required for website or business functionality.
8. Your Rights (GDPR)
- Access your data
- Request correction or deletion
- Withdraw consent
- Object to processing
Email your request to info@thirona.eu, and please clearly describe your request. We may ask you to confirm your identity.
9. Questions
For questions regarding this Privacy Statement, contact us at info@thirona.eu.
Last updated: October 10, 2025